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Founders & self-employed

Build the company. We’ll match the tax brain behind it.

Sole trader or GmbH? Salary or dividend? AHV, occupational pension, Säule 3a, VAT registration — the structure you choose in year one shapes your tax bill for a decade. We hand-match you to advisors who set founders up properly.

GmbH / AG Sole trader AHV / BVG Salary vs. dividend
CASE · FNDR-0312 Received
ProfileFounder · pre-incorporationCanton Zug
TriggerSole trader → GmbHStructure decision
ExposureSalary/dividend mix · BVG
Complexity
SA
With our tax desk
CURATING YOUR INTRODUCTION · ~48H
By hand
Why it's tricky

The decisions that compound

Founders rarely lose money on the return — they lose it on the structure.

01

Legal form

Sole proprietorship, GmbH or AG each carry different tax, liability and social-security consequences. Switching later is costly.

02

Salary vs. dividend

How you pay yourself changes income tax, AHV contributions and pension capacity. The optimum is rarely obvious.

03

Pension as a lever

Occupational pension (BVG) buy-ins and Säule 3a are among the most powerful legal deductions a founder has — if structured early.

04

VAT & social security

Registration thresholds, AHV as self-employed, accident insurance — easy to get wrong, expensive to unwind.

The right specialist

What a matched advisor does for you

We don't hand you a directory. A specialist on our team reads your brief and personally introduces you to someone who handles exactly this, in your canton, every week.

  • Choose the legal form that fits your growth and risk
  • Set a salary/dividend split that is efficient and compliant
  • Use pension buy-ins and 3a to legally reduce taxable income
  • Handle VAT registration and self-employed AHV correctly
  • Keep clean books that survive a cantonal review
Start my 3-minute intake

The right founder advisor pays for themselves in the first structuring decision — long before they file anything.

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Get personally matched to the right specialist.

Three minutes, anonymous, no obligation. A real specialist reviews your brief and introduces you to the advisor who fits.

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